Branding Internationally

The trend of economic globalization has made it never more important than now for entrepreneurs and enterprises to understand how to establish brand names recognized in major international markets, especially in the shadow of the global economic recession. While the right branding can be crucial for the success of a business, a well-planned and executed international branding campaign is essential for a business not only to expand into new markets, but also to secure and strengthen in existing markets. Apparently international branding can be more challenging due to the cultural differences in different regions of the world. 

The AAFIB was founded based on the belief that the best way to understand branding in a new market is to learn from experts in that market, as much expected by many foreign enterprises that are eager to build brand awareness in the North American market.

The AAFIB consists of entrepreneurs, senior executives, branding experts, marketing professionals and students who share the same value of promoting international exchange of experience in branding. (more)

Beijing Celebrated the 2nd Chinese Brand Feast

Soon after the 2008 Olympics in August and 2008 Paralympics in September this year, Beijing celebrated the 2nd Chinese Brand Feast in October 1-3 with over 25,000 attendees from all over the country at the National Indoor Stadium where the Olympic gymnastics, trampoline and handball, and Paralympic wheelchair basketball events were held.

China's middle class spending growth

Hong Kong: China's emerging middle class is set to generate significant spending growth in the coming years, as more and more people in both mega cities like Shanghai and Beijing as well as numerous satellite towns and second-tier cities want to buy "affordable luxuries" (more).

2008 Internationalization of China Brands Summit Forum

Nuance-Watson (HK) celebrates luxury tender success in Hong Kong

Differentiation Is Missing Element in Branding Korea